Brave New World by Aldous Huxley - 878 Words

Brave New World explicitly states that their society rejects people with abnormalities that make them differ from everybody else in the apparent utopian society. This is a society in which prejudice is extremely common and acceptable and at times would be encouraged among the civilians. In Brave New World, people are genetically engineered in a laboratory and categorized into five different castes, The five different castes are rendered into different magnitudes of skills and intellects, based upon how well they will be able to do in the future also how socially acceptable they will stand. In which alpha is the highest, Epsilons the lowest. The Alphas can be viewed as the geeks in school, while the Epsilons basically do the grunt work such as shoveling, and picking up trash. In their society, it is acceptable to criticize based upon looks and actions. If a person looks or acts different, the â€Å"perfect† society initiates in awkward stares and glances. Once somebody acts a l ittle different from the norm this society spreads absurd rumors about them. In this â€Å"perfect† society civilians can only associate with the people in their same caste. On the other hand in today’s world, people tend to act the same way in regards to talking to those of the same popularity or of the same importance, so their â€Å"perfect† society is not that much different from ours in relations to the social status that humans uphold in the same manner as them, and if anything when itShow MoreRelatedA Brave New World by Aldous Huxley668 Words   |  3 PagesIn Brave New World, there are similarities that have a deeper meaning that we can understand. There are personal effects in Aldous Huxley life that contribute to what he has written in the book. Aldous Huxley throughout his life have seen, done, and events have happened to him, just like all of us, but he has expressed it in his book. So wh en Aldous wrote the he had so many ideas. I have read the book; it’s notRead MoreBrave New World by Aldous Huxley811 Words   |  3 Pages Brave New World is based around characters who gave up the right of freedom for happiness; characters who ignored the truth so that they could live in a utopian civilization. The deceiving happiness was a constant reminder throughout the book. Almost every character in Brave New World did whatever they could to avoid facing the truth about their own situations. In this society, happiness is not compatible with the truth because the World State believes that happiness was at the expense of theRead MoreBrave New World By Aldous Huxley1525 Words   |  7 PagesA Brave New Feminist The novel Brave New World written by Aldous Huxley in 1932 is known for its social satire, utopian values, and unusual standpoints on stereotypical gender roles. In this time where futuristic technology has completely taken over, and men and women are given the same opportunities for everything, â€Å"the genders appear equal within the social order; both men and women work at the same jobs, have equal choice in sexual partners, and participate in the same leisure pursuits† (MarchRead MoreA Brave New World by Aldous Huxley664 Words   |  3 Pagesfor the fact being in the future and in the past time has changed and many differences were made. In his Dystopian Society Huxley portrays masses of niches where the government produces clones for specific reasons. Huxley decides throughout Brave New World that cloning humans is unethical. He then becomes in contact with the society’s most powerful Alphas and Betas clones. Huxley suggest in BNW that lower class groups in clo ning humans to act like servants to terrorize them into working hard conditionsRead MoreA Brave New World by Aldous Huxley1189 Words   |  5 Pages In the world of sex, drugs, and baby cloning you are going to be in many situations where you feel like the world we live in should be different. In the story Brave New World, they had sex with multiple partners along with a very bad use of drugs. It is weird that Aldous Huxley wrote this book in 1931 about the world he was living in during that time and how it is similar to the world we live in today. Nowadays, drugs are still being used and people are still engaging in sexual encounters withRead MoreBrave New World By Aldous Huxley968 Words   |  4 PagesAldous Huxley’s utopia in Brave New World foreshadowed and illuminated the complications within modern day society. Upon its release, the narrative became widely banned all over the United States due to the unorthodox thoughts and actions of multiple characters in it. Early readers, as well as modern day audiences, feared and rejected the ideals that Huxley incorporated into his perfect society; however, our society today is heading towards the dark paths the older generations desired to avoid. Read MoreA Brave New World by Aldous Huxley895 Words   |  4 Pagesthe novel Brave New World, Aldous Huxley tells of a society where everyone is the same but, compared to t oday’s society, everything is different. Huxley tells of a world where everything that happens or takes place is because of one’s own desire and nothing more. The hero in the novel, a â€Å"savage† named John, is Huxley’s main focal point. It is through his eyes and mind that the reader sees what’s going on. Now when I read this novel, I began to think, â€Å"Could this perfect, conformed world actuallyRead MoreA Brave New World by Aldous Huxley1684 Words   |  7 Pagesimperfect world and is usually only a hopeful dream. These types of worlds can greatly be described in detail through the world of science fiction. Aldous Huxley was an English writer who lived during a time when war and chaos were engulfing the world. His works reflect his view and thoughts on a dystopia, which is a false utopia, and describes what could occur in possible governments of the world. The ability to understand and dive into the thoughts of the author is what make s world literatureRead MoreA Brave New World by Aldous Huxley614 Words   |  2 Pagesthem truly happy. What if someone were to tell you that what you thought was true happiness was all an illusion. In a Brave New World by Aldous Huxley people in the world state are conditioned and drugged up by soma to not experience true happiness. In a world that is perfect, human beings do not have to depend on drugs to keep our world in balance. In a Brave New World by Aldous Huxley there is always a perfect drug called soma that keeps everyone happy, which they have based their society on. ThisRead MoreA Brave New World by Aldous Huxley948 Words   |  4 PagesWelcome to a world were â€Å"Brave† is not just a word; It has a true meaning. This is a story were everything as you know it, doesn’t seem to be right and will completely change your way of thinking. When this story was written, life was very harsh for many people†¦.Mostly for the author who wrote â€Å"Brave New World† During this time (1930s) they didn’t have much sexual content Living The Future Of The Past In The Present†¦.. In the air; But Aldous made a future full of sex for them and we are the

A Report On Occupational Fraud Essay - 1433 Words

B Detection The 2014 ACFE Report on Occupational Fraud expressed that the longer frauds were able to go undetected, the more costly they became. One-quarter of the frauds in the study were detected in the first six months of their occurrence; and for those cases, the median loss was limited to $50,000. This is a more acceptable figure, considering that, the general median loss caused by frauds in the study was $145,000. Hence, we can see that early detection can prove to be less financially detrimental to an organisation. Of all the aspects of the fraud triangle theory – financial need, opportunity and rationalisation - opportunity to commit fraud is the only one that can practically be influenced by an organisation. The threat of likely detection is one of the most powerful factors in fraud prevention because it all but eliminates the fraudster’s perceived opportunity. Red Flags of fraudulent activities. In spite of increasing awareness on the cost of fraud and burgeoning commitment to fraud reporting services, organisations are still ignoring early warnings or indicators of fraud. Fraud is almost always accompanied by red flags that indicate irregularities exist within the business, investment or even human behaviour. The Red Flag System is a disciplined, structured process for discerning, discovering, and documenting allegations of fraud, theft, embezzlement, and corruption so that they can be addressed in an efficient and timely manner as early as possible inShow MoreRelatedThe Aadit Report and Internal Control Evaluation Essay1087 Words   |  5 Pages Re: Internal Accountant’s Report to Management ------------------------------------------------- This report contains the supporting information to perform a full financial status review of our company, before the upcoming government contract bid. 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This report is to provide supporting information prior to the bid in order to evaluate if any irregularities with regard to fraud and/or abuse of the company have taken place and if so, to whatRead MoreAcc 556 Week One Memo1179 Words   |  5 PagesInternal Accountant’s Report to Management Jacqueline Tate-Tafoya ACC/556 June 18, 2012 Laurie McBroom MEMORANDUM TO: Management, JTT Accounting Firm FROM: Jacqueline Tate-Tafoya, CPA DATE: June 18, 2012 SUBJECT: Internal Accountant’s Report Per management’s request this document has been prepared to assist in determining if a full financial status review of the recent job bid is necessary. 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Reflection of the Chaffey College Music Department Benefit...

I attended the Chaffey College Music Department Benefit Concert on February 7 at the Chaffey College theatre. The visual and performance arts presents in concert Los Angeles Philharmonic String Quartet. The concert was lead by Vijay Gupta, LA Philharmonic first violins with Tao Ni on cello, and Michael Larco on violas. The theater was filled up with audience coming from all over the place waiting for the performance to start. The concert had become a trio because one of the performers could not make it to the concert. Brandon Bernstein, music theory instructor, introduced the trio, which has toured internationally and is one of the most renowned orchestra groups in the world. The lights dimmed and the trio came out, bowed, and began to play. This orchestra played all string instruments. They performed three songs that are â€Å"Hungarian String Trio†, â€Å"String Serenade†, and â€Å"Chaconne†. The first song was called the â€Å"Hungarian String Trio† co mposed by Gyà ¶rgy Ligeti. I heard all three string instruments played in this song. This piece has two movements that are andante and allegro. The tempo of the first movement was at a moderate pace and the tempo of the second movement was fast. Gyà ¶rgy Ligeti incorporated consonant harmonies into his work which means his songs have even major and minor triads. This song has a triple meter and I would say that this song was mostly polyphonic because there were three lines performed by three different performers. I think that the melody moved by

Essay on Strong Marketing &Positioning Strategies Plan for Tesla Motor

Question: Write an essay on marketing plan for Tesla Motor. Answer: In this study, the marketing plan for Tesla Motor Inc is discussed. Tesla Motor is one of the largest automobile manufacturing companies in USA and EU countries. However, presently, the management of the company is planning to enter in to automobile industry in Australia. This step or strategy of the company needs a detail analysis on the Australian market, which is done in this report. As per the analysis made on the Australian automobile industry, it has been seen that there are different policies applied by the Australia government to control the business activities of the automobile manufacturing companies. However, the technological factors are very strong in Australia. In case of Tesla, the company has several strengths to fight against the weaknesses and threats. The company has to face a tremendous market competition in the Australian market. There are many giant organizations like Ford Australia, G M Holden and Toyota Australia those are operating in the Australian market very successfully. In order to compete with these companies Tesla needs to take strong marketing and positioning strategies. Introduction This study is based on the marketing plan for Tesla Motors. The company is presently operating in the USA and Europe markets. However, now the management of the company is planning to spread its business in Australia also. With the help of this report, the marketing planning has been shown by discussing different areas related to marketing management. Background Tesla Motors is an American company specialized on developing cars that runs on electric. Tesla first developed a powerful Sports car in 2008 that was named Tesla Roadstar. It sold approximately 2400 roadstar in almost 30 countries. In 2012, it first developed its premium electric model S that redefined the four-wheeler car concept in the modern market. In 2014, CEO of Tesla Motors revealed a new dual model of motorcar with great performance and design. There are almost 5000 vehicles of Tesla on the road all over the world. In 2015 it has launches Model X with high acceleration power and three seating capacity (Mangram, 2012). Mission of Tesla is to change the concept of electric motorcar and vehicles all over the world by developing new and powerful vehicles, which runs on electric. Its vision is to develop cars, which will take over the leading car manufacturing companies, which manufactures gasoline-based cars. Current marketing Objectives of Tesla are as follows: Develop its own network of distributing cars all over the world. It has launched local websites in Germany, Italy. There will be no dealers and no scheme of commission sale. There will be no negotiation of prices and all the transaction will be conducted online. Situation analysis The present market situation of Tesla Motors can be understood with the help of various analyses like environmental, PESTEL, SWOT. In case of environmental analyses legal and political factors, development of technologies, economic factors and changes in demography needs to be studied in depth (Clark, Stringham Miller 2015). The various political factors that affect an electric car manufacturing company are various relevant laws and regulation set by government of Australia can adversely affect the manufacturing and distribution of motor cars. Economic factors include the inflation or depression in the market that may affect the purchasing capacity of the individual. Demographic problems indicate any inter country barriers that may affect the marketing of the product worldwide (Motors, 2015). PESTEL analysis In PESTEL analyses various factors relating to economic, social, political and technology is to be assessed and analyzed in depth. These are discussed below: Political and legal factors- This factor focuses on the laws of employment, political stability, environmental laws and regulation like pollution control acts, tax policy of the government and restrictions in trade and business. It includes legal issues and regulation set by government that can affect the purchase and sale of cars in Australia. There are various laws that allow Telsa to sell cars to the consumers directly (Hasan, 2013). The government made many policies to advance loans to Telsa to facilitate its growth. Economic factor- In this factor the purchasing power of the buyer is one of the most deciding factors that decide the companys profitability and return on its investment. Various factors like inflation, foreign exchange fluctuation, changes in interest rate, currency exchange rates become a decisive factor on the growth of the company (Rachet, 2014). The company cost of capital and return on investment is dependent on these factors. It must also be aware of the fact that demand will fall during the regression period as the purchasing capacity of the buyer will decrease and demand for cars will increase during inflation as the purchasing capacity of the consumers will increase. Sales can also be benefited with the increase in lease agreement with the consumers (Yksel, 2012). Social and environmental Factors- Company should be aware of the climatic changes that can affect the production and sale of the car within the country and worldwide. It must promote its new technological policies and be aware of the fact that any governmental factors are not affecting the changes made by the company (Mkude Wimmer, 2015). It must be conscious about the consumers habits in Australia and demand as per their habits. Some of the purchaser can demand eco friendly products that will less affect or not affect at all the environment of the company. Company should take into account the fact that now a days preferences of people towards petroleum car are decreasing. Vehicles of Telsa contribute toward zero pollution emission (Grnig Khn, 2015). It also includes factors like distribution of age, attitude towards career, growth rate of population, consciousness towards medical and health issues. Technological Factor- This is the most important factor on which company must focus primarily as the recent market structure is likely to absorb new technologies. Habits and demands of the consumers are changing drastically as they want new technology cars to support their life styles of people in Australia. They should also keep in mind that there is a lot of competition in the market and if they are not able to deliver new technology vehicles in the market then other company can easily take over the market by supplying new and innovative technology vehicle (Xingang, Jiaoli Bei, 2013). For this, they need to research and develop new technology by innovation and learning process. Telsa is also required to develop proper infrastructure for charging stations on highways. SWOT analysis Under this heading Strength, Weakness, Opportunity and Threat of a company are being analyses, assessed and studied in depth that are as follows: Strength-In this point the strength of a company are identified and analyzed in depth. The CEO of the company has known that it has high values and its tract record it very good. If they can maintain this then their growth rate will increase in near future (Sevkli et al. 2012). The company had high research and development facilities by the help of which it can develop high-speed innovative sports and luxury car. It has already developed a chain of dealership within the country and in various countries. To penetrate in the market of Australia they have to set a dealership agreement in Australia. Tesla has already developed a fully electric car and is now popular within the younger age group. Its capacity to manufacture vehicles that consumes electricity as a power is the most important strength of the company. Even though the car runs on electric, the vehicles are very powerful, innovative and have flawless design (Hollensen, 2015). The cars are also environmental friendly as they immerse less or no pollution and protects environment. Weakness-In this point weakness of the company are discussed and analyzed in detail. Generally, weakness of a company is its employees strength, innovation and learning facilities, and infrastructure facilities of a company. Weakness of Tesla includes its lesser development of infrastructure for its electric cars; consumers do not easily accept its innovation and its prices are too high that is a reason why middle class people (Niederwieser et al. 2016). This factors need to be kept in mind while entering into the market f Australia. It needs to into account the political factors of Australia that can put some barriers to its progress in Australia. Opportunity-In this point the opportunity of Tesla in Australian Market is discussed. As the cars developed in by Tesla in environmental friendly, it will help to penetrate its market in Australia by arranging a distribution chain in Australia. The Standard of living of people in Australia is very high so it will not be a problem for Tesla to market its product in Australia since the prices of the vehicles of Tesla is very high (Ayub et al. 2013). Tesla is now focusing on manufacturing cars with lower price for which it has done extensive research and innovative learning which will help them to target the low-income group of Australia. The Australia government can also support Tesla in marketing its product in their country if proper agreement is entered into. Threat-In this point the various threat faced by Tesla is discussed like threats it faced from its competitors in Australia who are already developing electric cars in Australia. The government may impose some restriction on the entrance and marketing of its product in Australia to protect its domestic companies. Various lawsuits of Australia may restrict Tesla to distribute its product in their country (Yuan, 2013). If government of Australia doesnt give any subsidy than the price of the vehicles will unnecessary rise which can affect the demand of the products in Australia. Current competition Automotive industry in Australia includes many giant international organizations like, Ford Motor, GM Holden Ltd, Iveco Australia etc. As per the current scenario of the Australian automotive industry, the production has started to decrease. As per the industry data in 2014, the total production was 174986, which has decreased from 2013. The results of several researches have shown that the companies in this industry are started to move in the other sectors. However, according to Hasan (2013), the current market scenario of the automotive industry indicates that the technological advancements are taking place in the industry and the companies are trying to cope up with the advanced technologies. In support of this Hollensen (2015) also mentioned that though the production has decreased but the market competition is increasing within the industry because the companies are utilizing the new technologies in their production system. Therefore, it is obvious that if Tesla Motors wants to spread its business in Australia, then it will face a high level competition. The management of the company needs to take advanced strategy in order to compete in the market. However, the brand name of the company will help the management in this situation. Product and competitors marketing promotional budget It has been stated above that there are many large organization in the automotive industry in Australia. If the company that is Tesla Motor enters into this industry in Australia, then the major competitors of it will be Ford Australia, GM Holden Ltd and Toyota Australia. The products or the cars of all of these companies are quite good in quality. Therefore, in order to compete with these companies, Tesla Motor needs to focus on the quality of its products. The engines of the cars must be good enough to minimize the pollution (Asllani Halstead, 2015). At the same time, the product of the company must be stylish and good looking. However, in order to capture the market, Tesla needs to focus on the promotional activities and for that it needs to invest a good amount of money. These can be understood if the promotional budgets of the competitors are identified. According to the data available regarding the promotional expenses of the competitors, it can be said that in the year 2014 Ford Australia spent $80 million just for promoting its product through media. On the other side, if the promotional budget of GM Holden Ltd is seen, then it can be identified that they has increased their spending in promotion and marketing of their products (Motors, 2015). In 2014, the company has spent $3 billion just for promotion and marketing. At the same time, the reports disclosed that GM Holden spends $400 million in each year for advertisement. On the other side, Toyota Australia has spent $109 billion in marketing in 2013, which has again increased in 2014. Therefore, from this discussion, it can be said that the decision taken by the management of Tesla Motor to invest $1 billion dollar for promotional budget is right for the company. Sales analysis Sales are the most important part of a business organization. In case of Tesla, the management of the company has decided to sale 20000 units in Australia is not a very easy task. If the current market scenario of the industry is seen, then it can be identified that compete with the giant companies like Ford Australia or G M Holden is not so easy. The current market share of Ford Australia is 38.2% and the market share of C M Holden is 8.9% and the market share of Toyota Australia is 18.3%. Therefore, from these data, it can be said that it will be very tough for Tesla Motor to grab a market position in Australian market. In order to capture the market, the company needs to produce and provide a higher quality product and service along with the right price level (Mangram, 2012). Target market and Market positioning In case of Tesla Motor, the management of the company has a plan to target the upper middle class and higher class people as their future customers in Australia. The company has decided to position it in the market with the help of media. In order to position itself in the market, the company will take a unique position strategy by focusing on the product quality, price and brand image (Tesla Motors 2016). Marketing promotion (Objective and strategies) Tesla Motors marketing strategy is completely different from that of the other automobile companies. Tesla motors provide destination charging in resorts, shopping mall and restaurants. The battery of the product can be charged in any big resorts or restaurants. This is an added advantage for Tesla Motors. Main promotional objective of the organization is to increase the sale of the product with the help of the new vehicle. To create a brand loyalty To increase the brand awareness of the product on the road. To increase the target customers of the product Initially Tesla Motors made products which are of premium qualities and mainly target the rich people. The new luxurious products are cheap and can be affordable by the young professionals. The price of the product is near about 40,000 US dollars and will also have a tax rebate of $7500. The product does not emit and harmful substance in the nature and is environment friendly. The user of the product will save near about 200 US dollars on energy fuel (Asllani Halstead,2015). With the help of the young professionals Tesla is planning to create a brand with Zero carbon emission. The battery of the car is made on latest technology and provides a tough challenge to the competitors. Tesla Motors is planning to attract the new generation between the age group of late twenties and early forties. The new car is eco friendly and attract person who are tech friendly. According to Donlan Crowther, (2014), Tesla motor is attracting the eco friendly groups by providing electric cars. The interior of the car is also decorated with latest devices like wifi facility, power steering and auto play mode to attract new customers. The car will be an entry level luxury car with fully accommodated with latest technologies. Website and social media is also used by Tesla motors to promote its product. The website of the organization is the main hub where the latest information about the product is loaded. Social media is also used by the organization to create a viral advertisement of the product (Lee et al. 2015). People now are tech friendly and social media like Face book and twitter will help Tesla Motors to promote its new product. Newspaper and digital marketing is also used by the organization to promote its product. Media and Budget allocation Media and Budget allocation of the organization is made completely on the basis of assumption of the author. Tesla Motors is a financially strong organization and the budget is for the financial year 2016 and 17. Conclusion The study has thoroughly analyzed the economic condition of the organization. The purchasing power of the people in Australia is high enough which encourages Tesla Motors to start its business in Australia. The new car of Tesla Motors runs on battery and therefore it is eco friendly. The organization has used technology to make the car stylish, attractive and speedy. The main target customer of the organization is rich people but the price of the new product is quit cheap to attract the young professionals. The marketing strategy of the organization is to create a new image of the brand in the mind of the customers. Tesla Motors is trying to become an organization who produces cars for all age groups. Reference list Asllani, A., Halstead, D. (2015). a multi-objective optimization approach using the rfm model in direct marketing.Academy of Marketing Studies Journal,19(2), 65. Ayub, A., Razzaq, A., Aslam, M. S., Iftekhar, H. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), 91-98. Clark, J. R., Stringham, E., Miller, J. (2015). Overcoming Barriers to Entry in an Established Industry: Tesla Motors.Available at SSRN 2746171. Donlan, L., Crowther, P. (2014). Leveraging sponsorship to achieve consumer relationship objectives through the creation of marketing spaces: An exploratory study.Journal of Marketing Communications,20(4), 291-306. doi:10.1080/13527266.2012.684068 Grnig, R., Khn, R. (2015). Global Environmental Analysis. InThe Strategy Planning Process(pp. 89-96). Springer Berlin Heidelberg. Hasan, M. R. (2013).Apple Inc.-An Analysis: PESTEL analysis, Porters 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. GRIN Verlag. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Jahanian, M. H., Amin, F., Jahangir, A. H. (2015, April). Analysis of TESLA protocol in vehicular ad hoc networks using timed colored Petri nets. InInformation and Communication Systems (ICICS), 2015 6th International Conference on(pp. 222-227). IEEE. Lee, J., Kozlenkova, I. V., Palmatier, R. W. (2015). Structural marketing: Using organizational structure to achieve marketing objectives.Journal of the Academy of Marketing Science,43(1), 73-99. doi:10.1007/s11747-014-0402-9 Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis.Motors, T. (2015). Powerwall; Tesla Home Battery'.URL: https://www. teslamotors. com/powerwall (accessed: May 2, 2015). Mkude, C. G., Wimmer, M. A. (2015, May). Studying Interdependencies of E-government Challenges in Tanzania along a Pestel Analysis. InEuropean Conference on Information Systems. Completed Research Papers. Paper(Vol. 135). Motors, T. (2015). Powerwall; Tesla Home Battery'.URL: https://www. teslamotors. com/powerwall (accessed: May 2, 2015). Niederwieser, D., Baldomero, H., Szer, J., Gratwohl, M., Aljurf, M., Atsuta, Y., ... Iida, M. (2016). Hematopoietic stem cell transplantation activity worldwide in 2012 and a SWOT analysis of the Worldwide Network for Blood and Marrow Transplantation Group including the global survey.Bone marrow transplantation. Rachet, B. (2014). PESTEL analysis and Porters Five Forces For Innocent Drinks Company.Docs. school Publications. Sevkli, M., Oztekin, A., Uysal, O., Torlak, G., Turkyilmaz, A., Delen, D. (2012). Development of a fuzzy ANP based SWOT analysis for the airline industry in Turkey.Expert Systems with Applications,39(1), 14-24. Tesla Motors. (2016).Teslamotors.com. Retrieved 30 May 2016, from https://www.teslamotors.com/ Xingang, Z., Jiaoli, K., Bei, L. (2013). Focus on the development of shale gas in ChinaBased on SWOT analysis.Renewable and Sustainable Energy Reviews,21, 603-613. Yuan, H. (2013). A SWOT analysis of successful construction waste management.Journal of Cleaner Production,39, 1-8. Yksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), 52.